Own the strategy and P&L for Pharco's antiviral product portfolio. You will develop annual brand plans, lead cross-functional launch activities, and work closely with the medical and sales teams to maximise brand equity and commercial performance across Egypt and export markets.
Key Responsibilities
Develop and implement annual brand plans with clear KPIs and budget ownership
Lead product launches and promotional campaigns end-to-end
Analyse market data (IMS/IQVIA) to identify growth opportunities and competitive threats
Coordinate with medical affairs on scientific communication and KOL engagement
Collaborate with the regional team on export market brand alignment
Requirements
B.Sc. in Pharmacy or Medicine; MBA is a strong plus
5+ years in pharmaceutical brand management or product management
Experience in antiviral, infectious disease, or specialty pharma is preferred
Proficiency in market data analysis (IMS Health / IQVIA)
Strong presentation and stakeholder management skills
Nice to Have
MBA or professional marketing qualification
Prior experience managing a portfolio of ≥ EGP 200M
