Product Manager

Role Overview

Key Responsibilities

• Lead the development and execution of go-to-market strategies, including positioning, messaging, and promotional plans. Ensure successful product launches
• Develop and manage the product's budget, including forecasting, P&L management, conferences, events, and product launches
• Manage the product lifecycle and monitor product performance, market conditions, and marketing adjustments to strategy as necessary to maximize product success
• Conduct market research to identify customer needs, market trends, and competitive landscape
• Evaluate and select key marketing opportunities, such as industry conferences and promotional events, to maximize brand visibility and impact
• Analyze sales data and marketing metrics to evaluate the effectiveness of marketing campaigns and make recommendations for improvements
• Work closely with cross-functional teams, including R&D, regulatory, legal, supply chain, and sales to ensure timely and efficient product development, approval, alignment on marketing strategies and commercialization
• Engage with healthcare professionals, patients, and other stakeholders to gather insights and feedback. Use this information to refine product strategy and improve product offerings
• Construct and implement the annual marketing plans for the products in alignment with the marketing manager by organizing actions, tactics, and priorities
• Develop and execute comprehensive product strategies that align with the company's business objectives
• Conduct marketing activities to serve customers' needs in collaboration with the sales and medical departments
• Ensure proper implementation of the field force on using the promotional material
• Assess product performance as per IMS data, analyze competitor data, and identify customer insights to develop a customer-centric comprehensive approach
• Develop, maintain, and retain a solid business relationship with key opinion leaders (KOLs)
• Oversee the planning and execution of marketing activities to ensure alignment with the brand's strategic goals and effective use of resources
• Conduct product knowledge orientation sessions for new hires to ensure they are well-versed in brand and product details
• Update existing medical representatives on the latest trends, product developments, and industry insights to keep them informed and effective in their roles
• Communicate with vendors to implement marketing initiatives and ideas, including overseeing the design and production of promotional materials and products in compliance with the company's policies

Requirements

• Bachelor's degree in Pharmacy, Veterinary Science, or a related medical field
• 5 years of sales experience is required, with a minimum of 3 years' experience in brand management within a specific therapeutic area
• Communication skills: strong verbal and written abilities to convey information and engage diverse audiences
• Presentation skills: proficient in creating and delivering compelling presentations to stakeholders
• Strategic thinking and analytical skills: ability to analyze data and market trends to inform strategic decisions
• Problem-solving skills: strong aptitude for identifying issues and developing effective solutions
• Project management: experience managing projects from inception to completion, ensuring timely delivery and alignment with objectives
• Leadership: demonstrated ability to lead teams and inspire collaboration towards common goals
• Negotiation skills: skilled in negotiating terms and agreements to achieve favorable outcomes